CASE STUDIES
From concept to service, every detail is designed to tell a story. Explore how we translate creative briefs into edible experiences for clients like Jacquemus, Gentle Monster, and La Mer—where food becomes a visual, tactile, and emotional extension of the brand.
GENTLE MONSTER x BRATZ
Pocket Collection VIP PARTY
West Hollywood | 2025
initial approach
For this Gentle Monster x Bratz activation, we dove headfirst into Y2K nostalgia and unapologetic girl power. The vibe is bold, fun, and delightfully over-the-top. Food became a centerpiece—an elevated take on childhood comfort classics, with a creative, unexpected twist. We leaned into the dreamy palette, accented with chrome and lavender. Think: ube coconut milk paired with lemon-lavender macarons. Think: mini burgers and fries served in sleek, chrome-toned boxes. Familiar flavors, but make it fashion.
The culinary element was a full sensory experience designed to bring the Gentle Monster spirit to life. As we continued to build with Gentle Monster, we collaborated closely with their team to craft a menu that amplified their brand voice and brought the vision into sharp focus.
culinary + beverage programming
SAVORY
-Purple Potato Frites w/ saffron aioli + quail egg
-Blue Corn Sable w/ cultured butter, purple radish
-Asparagus Brioche Boxes w/ fromage blanc
SWEET
-Lavender Princess Cakes
-Silver Leaf Bon Bons
COCKTAILS
-Galena's Special (Aviation Martini)
- Monster Mule (ginger + lemongrass tequila)
- Milky Way Spritz w/ silver stars
MOCKTAILS
-Babydoll Blackberry Crush
-Gentle Monster Mule
key challenges
- Minimal back-of-house
- Shared kitchen with retail team
- Spill-safe, camera-friendly menu only
- Maintain high-end taste + aesthetic
event overview
VIP launch party for Gentle Monster x Bratz's foldable eyewear line, held in a fully transformed,chrome-accented West Hollywood pop-up retail store. A surreal, nostalgic experience for 250 guests that fused fashion, food, and fantasy.
scope of work
-Culinary + Beverage Concept Development
-Custom Menu R&D (5 mini bites, full cocktail suite)
-FOH Staffing + Styling
-Bar Programming (sponsored tequila integration)
-Rentals + Aesthetic Integration
SPA DAY + PRODUCT LAUNCH PARTY
Private Estate / Bel Air, LA | 2024
initial approach
Drawing inspiration from La Mer’s clean, understated aesthetic, we crafted a wellness-forward menu that felt both nourishing and visually refined—perfectly suited for the serene energy of Spa de La Mer. For the open house, offerings focused on health-conscious snacks and spa-inspired sips.
For the VIP party, we developed bespoke canapés that subtly nodded to La Mer’s brand identity—from a verdant spinach panna cotta to a bergamot sorbet served in matcha white chocolate shells, echoing the signature green-and-white palette. A delicate crudo paid homage to the kelp-based Miracle Broth at the heart of La Mer’s skincare line, grounding the experience in flavor, storytelling, and sensory elegance.
culinary + beverage programming
Daily spa-day refreshments, including:
-Wellness-focused snacks
-Seasonal smoothies and juices
-Crafted espresso and tea service
ON-SITE SNACKS
Tartinos:
Zucchini + Roasted grape green harissa *vegan
Fra’mani Salame Rosa pear / Cypriot preserved walnut / arugula
Preserved Lemon Hummus *vegan pomegranate / crisp chickpea / fennel salad
Cucumber + Shaved Radish Cultured butter / chive + dill
Whipped Chevre quince / black sesame
Whipped Avocado *gf, vegan Quinoa crisp
SWEETS
GF Sour Cherry Almond Financiers
DRINKS
On Ice:
-Golden milks + oat milk latte
-Fresh orange juice
-Fresh pressed green juice
-Champagne
VIP opening night cocktail party:
SAVORY
Amberjack Crudo citrus / blackberry pearls / serrano / creme fraiche / chive oil
Butter Bean Puree gf,vegan Persian cucumber / dill + Mint
Beet Mousse Blini creme fraiche beet mousse / buckwheat blini / confit carrot pearl
Spinach Leek Panna Cotta crisp ruffled wafer/ dehydrated chive dust
Mini Farinata Crepes heirloom cherry tomato confit / pistou
SWEET
Bergamot Lime Sorbet white chocolate matcha shell / silver leaf
SPECIALTY COCKTAILS
BLACKBERRY INDIGO
Empress indigo gin fresh blackberry simple syrup
muddled fennel and cucumber meyer lemon juice
butterfly pea powder & flowers
LA MER FREEZE
Espelon Tequila Blanco muddled frozen grapes Fresh lime juice Cucumber juice Opal basil
key challenges
-Multi-Day Service Logistics
Coordinating a consistent, high-quality food and beverage experience across four days—while adapting to different guest flows, schedules, and service formats.
-Maintaining Brand Alignment
Ensuring every culinary touchpoint, including exact brand color matching. From spa snacks to evening cocktails—reflected La Mer’s refined, wellness-driven brand identity without feeling clinical or overdone.
On-Site Execution in a Residential Space
Operating from a modern estate (not a traditional venue) required creative kitchen builds, limited back-of-house space, and a discreet footprint to preserve the spa-like atmosphere.
-VIP + Press Expectations
Serving a high-profile guest list—including influencers, talent, and media—demanded precision timing, white-glove service, and heightened attention to presentation.
-Transitioning Between Day & Evening Service
Seamlessly shifting from spa-hour snacks and smoothies to a cocktail-hour experience with passed apps and signature drinks—all within the same footprint.
-Beverage Coordination
Curating a beverage program that spanned wellness smoothies, functional coffees, and branded cocktails—each needing distinct prep areas, garnishes, and service flows.
SPA DE LA MER
event overview
BSB was tapped by London-based agency Perfect Cartel to design and execute the culinary program for Spa de La Mer—a multi-day brand activation at a modern, light-filled estate in Bel-Air during awards season.
The experience featured a four-day open house and an exclusive VIP party on opening night, welcoming press, influencers, and talent into a serene, high-touch environment. After receiving spa treatments, guests flowed into the expansive poolside living room to sample La Mer’s premium products while enjoying wellness-forward snacks, smoothies, and crafted coffee drinks. For the evening fête, we served elevated passed appetizers and signature cocktails, delivering a food and beverage experience that echoed the brand’s DNA: elevated, wellness-forward, and effortlessly luxe.
scope of work
-Culinary concept development aligned with La Mer’s luxury wellness brand
-Full-service food and beverage program for a 4-day activation + VIP party
-On-site staffing, setup, and hospitality support
-Coordination with Perfect Cartel’s production team and brand agency for a seamless guest experience
